China gets taste of Pacific at SIAL

26/05/2014

Pacific food and beverage exporters have made their first ever outing at the prestigious SIAL China 2014 trade show at the plush Shanghai Expo Centre in Shanghai on May 13-15.<!--more-->

[caption id="attachment_6098" align="alignright" width="255"]<a href="https://pacifictradeinvest.com/PTI/wp-content/uploads/2014/05/SIAL-booth1.jpg"><img class="size-full wp-image-6098" alt="A Pacific booth at SIAL China 2014" src="https://pacifictradeinvest.com/PTI/wp-content/uploads/2014/05/SIAL-booth1.jpg" width="255" height="342" /></a> A Pacific booth at SIAL China 2014[/caption]

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The Beijing offices of <b>Pacific Islands Trade &amp; Invest (PT&amp;I)</b> put up a Pacific Islands stand featuring two qualified exporters sourced from the <i>Pacific Path to Market </i>workshop held in Fiji earlier in the year, with the European Union financially supporting the initiative.

Over a hundred trade leads were generated over the three days, Louisa Sifakula, Deputy Trade Commissioner at <b>PT&amp;I</b> Beijing told <b>Pacific Periscope.</b> “Warwick Pleass of Fijian company Pleass Global, was pleased with the high quality of trade visitors attending the show,” she added.

George Patel of Foods Pacific (which won the Innovation Award at the event) was pleased with the huge level of interest their products received at the booth from Chinese buyers who were interested in buying for their Chinese clientele, Ms Sifakula said.

“The exporters had all their sales and marketing material ready and were knowledgeable and passionate about their products. This resonated very well with the many visitors who were at our booth. We also had Kevin Zhang, one of our local staff members to assist our exporters, and this partnership worked extremely well,” the Deputy Trade Commissioner said.

Explaining why <b>PT&amp;I</b> picked SIAL China for participating, Ms Sifakula said, “We had done a lot of work assessing various trade shows in China. There are literally thousands of shows to choose from so it was important to narrow it down to find what would best suit the needs of the Pacific Islands.

“SIAL China is a platform that was being mentioned quite frequently during our discussions about marketing with businesses in China’s F&amp;B industry. The post show report that we received from the SIAL organisers was impressive, so we decided to visit the event for the first time in 2013. As a visitor we made some useful trade connections, so in the end there was nothing more to do but to put it to the test with our first-ever Pacific booth in 2014.”

Underscoring the importance of participation at such events, Ms Sifakula said, “It’s important to solidify your presence in China and one way to do this is to be a consistent feature at established industry events.”

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