Come back! Wan dei ino naf to enjoy Vanuatu hospitality
Cruise tourism in Vanuatu has been booming over the past couple of years. The picturesque capital Port Vila will welcome more than 100 vessels this year.<!--more--> But vessels typically make brief stops and these mini sojourns that last just about a day add little to the hotel industry’s occupancy in terms of room nights and other onshore tourist spends.
Vanuatu’s proactive tourism industry wants to change that. This month its flag carrier Air Vanuatu will launch an innovative new campaign called Wan dei ino naf! (“One day is not enough”). The airline plans to attract cruise ship passengers to return to Vanuatu, using well placed signage, competitions and social media to promote cruise ship specials.
The ‘Wan dei ino naf!’ campaign will offer special airfares for cruise ship passengers – at just US$279 one way.
“Port Vila rates as one of the most popular destinations for South Pacific cruise ship passengers – we want to take advantage of that and encourage them to fly back and see more,” Air Vanuatu Chief Executive Officer Joseph Laloyer told the media in Port Vila. “We’ll also be giving away two tickets to Port Vila and the outer island of their choice to cruise ship passengers every month."
Mr. Laloyer said signage will be used at the main wharf in Port Vila to alert the passengers to the campaign, and a new website with dedicated specials, www.83islands.com, will take the message global.