Cook Islands hosts international travel professionals


<p style="text-align: justify;">Three years ago, as the effects of the global financial crisis were beginning to unfold, a pithy comment by a Cook Islands Tourism official brought the country free media coverage on a global scale – later estimated to have been worth several million dollars.<!--more--></p>
<p style="text-align: justify;">The official referred to the Cook Islands as a “recession proof destination” where one could come to forget about all one’s financial troubles and be in tune with nature. US television news networks picked up this juicy sound byte in times that were filled with news of financial disasters and the Cooks were suddenly catapulted to celebrity status.</p>
<p style="text-align: justify;">Reports suggest the country didn’t quite capitalise on that media spotlight at the time – perhaps since it wasn’t a planned strategy and based purely on an off-the-cuff comment.</p>
<p style="text-align: justify;">But this week it is doing things more formally. It hosted visiting tourism wholesalers who were touring the islands as part of Kia Orana Cook Islands – the Cook Islands Tourism Corporation’s tourism meet.</p>
<p style="text-align: justify;">Some 70 global tourism players drawn from travel publications, airlines, wholesalers, online agencies and marketers are attending the weeklong event. Participants have come all the way from as far as the United States, Canada, the United Kingdom, France, Italy and Spain. Representatives from its biggest markets – New Zealand and Australia are also present.</p>
<p style="text-align: justify;">Specially showcased at the event was the island of Aitutaki, which has been rated one of the most beautiful spots not only in the region but the world.Next year’s Pacific Islands Forum summit will be held in the Cook Islands.</p>
<p style="text-align: justify;">Photo / Cook Islands Tourism</p>

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