Eyeing Fiji on a million television screens

2011-03-10T11:00:00Z

<p style="text-align: justify;">Korean headquartered global electronics giant LG has chosen Fiji’s beautiful beaches and the islands’ idyllic surrounds as promo pictures that will be flashed on millions of LG television sets in showrooms across the world.<!--more--></p>
<p style="text-align: justify;">TV manufacturers use a range of alluring pictures to display on their screens in electronic stores to attract customers to their brands.</p>
<p style="text-align: justify;">The images were filmed by a 19-strong crew from Korea, which recently visited Fiji with the support of Tourism Fiji’s Korean regional office. The footage is to be used to illustrate the latest technology surrounding LG’s range of new 3D TVs and home theatre equipment.</p>
<p style="text-align: justify;">The launch will include road shows in 140 countries in Asia, Europe and North America where scenes from Fiji will form a highlight of the on-screen imagery. As well as the famous sun sand surf and sea pictures associated with Fiji, pictures depicting sporting and soft adventure activities like golf, island cruising, jet skiing, hot air ballooning, scuba diving sport and white water rafting have also been included.</p>
<p style="text-align: justify;">Daisy Park, Tourism Fiji Regional Representative in Korea said the exercise provided the national tourist office with a fantastic opportunity to promote Fiji both in LG’s home base of Korea and beyond via the giant electronics company’s international sales and marketing distribution network.</p>
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