Fiji’s big rebranding spree


Brand Fiji is rebranding itself. Next week in London, Tourism Fiji will reveal its new brand at the World Travel Market 2012 to be held in London from November 5-8. <!--more-->

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Simultaneously, a new website will also be officially launched. The rebranding, that followed an extensive destination marketing audit completed in late 2011, also brings in a new tag line from next January. So, it’ll no longer be “Fiji Me”.

The rebranding exercise comes closely on the heels of Air Pacific’s rebranding to embrace what it has always been all along but not said so: Fiji Airways. Meanwhile, the flag carrier has revealed the new look for its Airbus A330s; with livery, seats and interiors designed to reflect the island nation’s heritage.

The three A330s, all arriving brand new from the Airbus factory, which is another first for the airline, will arrive throughout 2013, and by end of next year the airline will officially change its name, branding and uniforms. The A330s will fly from Fiji to Australia, Auckland, Hong Kong and Los Angeles.

“The unveiling of the new look and features of our soon-to-arrive A330s is the latest milestone in a series of initiatives that are a part of the Air Pacific's restructuring and rebranding,” said Dave Pflieger, Air Pacific's Managing Director and CEO said.

Earlier this year the airline revealed its new Fiji Airways logo, swapping the tropical colours of Air Pacific for a brown block with a stylised woodcut typeface and a unique 'Masi' symbol designed by Fijian artist Makereta Matemosi.