Fiji Fashion week deferred to September

2016-11-04T00:00:00Z

Fiji’s Fashion Week has been deferred until September following the devastation of Fiji’s Tropical Cyclone Winston.<!--more-->

[caption id="attachment_13998" align="alignleft" width="300"]<img class="size-medium wp-image-13998" src="https://pacifictradeinvest.com/wp-content/uploads/2016/04/rsz_dsc08741-300x243.jpg" alt="Fiji Fashion Week (FJFW) Managing Director Ellen Whippy-Knight made the call this week after weighing the company’s ability to stage an event of its magnitude against Cyclone Winston’s effect on the Fijian economy. " width="300" height="243" /> Fiji Fashion Week (FJFW) Managing Director Ellen Whippy-Knight made the call this week after weighing the company’s ability to stage an event of its magnitude against Cyclone Winston’s effect on the Fijian economy.[/caption]

The show was scheduled to take place on May 11 but Fiji Fashion Week (FJFW) Managing Director Ellen Whippy-Knight made the call this week after weighing the company’s ability to stage an event of its magnitude against Cyclone Winston’s effect on the Fijian economy.

“In respect of efforts to help the rebuild of Fiji due to Cyclone Winston devastation we have deferred Fiji Fashion Week to 6 to 10 September 2016. Without a doubt, we are in difficult times and our economy is going to take a beating,” she said.

Calls had gone out for designers and models for the show. But Ms Whippy-Knight said it was clear that most of the usual sponsors had changed focus following the cyclone. “Like everyone else, we are all in recovery mode … and FJFW was no exception.”

Whippy-Knight announced the deferment at last weekend’s Fiji Fashion Council Cyclone Winston fundraising ball.  The FJFW is into its ninth year and has already come a long way in terms of establishing an emerging fashion industry.

FJFW is the largest single event of its kind in the Pacific. The show is also the only platform of its kind operating sustainably anywhere in the Pacific and has been pivotal in spearheading similar events in this region, she said.

“We take very seriously the responsibility of promoting fashion designs from this country. We know this task, though thankless is appreciated by many creative people of this country. We have created jobs and other commercial opportunities leading to export within and around the fledgling Fiji Fashion industry.”

Whippy-Knight congratulated the Fashion Council of Fiji (FCF) for its support of Fiji Fashion Week by raising $6,000 at the Masi Gala last Saturday. She said the FCF had kicked many goals and especially requested they continue to support FJFW.

The Fiji Fashion Week includes a week of educational and social events culminating in three nights of designer shows and a trip for five Fiji designers to Los Angeles Fashion Week in October. The International Resort Wear show usually held later in the year will merge with FJFW in September.

“At the end of the day, what we are is a Trade Show of products Made in Fiji by Fijians. We hope that more corporate partners will come on board and support this event so the creative young people of our country have a bright future to look forward to, whatever their talents may be.”

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