Fiji takes roadshow to 13 cities across the US


Tourism Fiji is leading a tourism roadshow in the United States of America as part of its branding campaign to promote Fiji.<!--more-->

Apart from Los Angeles and San Francisco, the roadshow will project brand Fiji in 13 cities not only on the west coast but also other major centres in the US including Chicago and Washington.

Tourism Fiji chief executive officer Rick Hamilton pointed out that this exercise has the potential to boost visitor arrivals from North America. “We are currently having a road show in USA that began last week and will run across the States covering 13 cities,” he said.

He said that Tourism Fiji is also looking at continuing its road shows in Fiji’s traditional tourist markets to continue to attract visitors to its sunny shores. Similar roadshows are also planned in Hong Kong and China besides the traditional markets of New Zealand and Australia.

Mr Hamilton said Fiji was working toward establishing a team in Hong Kong and China to be able to take advantage of the increasing number of tourists that are outbound from China.

Photo / Tourism Fiji