Fiji tourism wades into digital social marketing

27/10/2011

<p style="text-align: justify;">Last year Fiji received the highest number of tourists ever from China. Visitors from China grew more than 32 per cent in just under 12 months. The large market that it is, marketing in China could be costly and complex.<!--more--></p>
<p style="text-align: justify;">Going by the age profile of most Chinese tourists to Fiji in the recent past, Tourism Fiji decided on taking the social networking route and last week signed up with social marketing agency Digital Jungle. The company is a leading Chinese socially led, digital marketing agency that helps plan, execute and measure integrated digital marketing campaigns.</p>
<p style="text-align: justify;">Founder and chief executive of Digital Jungle Dr Mathew McDougall said, “It is undeniable that social media is having a huge impact in understanding and influencing Chinese outbound travel so it makes complete sense that more tourism agencies are moving to leveraging this area.”</p>
<p style="text-align: justify;">Social media in China is flourishing and it has started having a significant impact on tourism as well, the statement said.</p>
<p style="text-align: justify;">According to iResearch statistics, online travel booking market in China in 2010 was US$9.67 billion, 58.4 percent growth compared to 2009.</p>
<p style="text-align: justify;">Currently, more than 60 percent of Chinese internet users make their travel buying decisions based on online reviews. The online travel booking market in China is expected to follow a sustained high growth path – which would be good news for travel organisations such as Tourism Fiji to explore options in investing on online social marketing campaigns.</p>
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