Fiji woos Indian tourists, business


<p style="text-align: justify;">In its bid to expand its source tourist markets beyond New Zealand, Australia, the US and Europe, Fiji has for the past couple of years considered serious marketing forays into the emerging markets of China and India.<!--more--></p>
<p style="text-align: justify;">Last week Fiji became the first Pacific Island nation to participate in India’s largest business-to-business travel fair in New Delhi, called SATTE.</p>
<p style="text-align: justify;">Over recent years SATTE has grown both in terms of exhibitors and visitors, including buyers, and is among the bigger networking forums for the travel and tourism industry in South Asia. Spread across 16,000sqm of exhibition and meeting space, it features 50 countries, with more than 6000 travel agents and tour operators from the world over.</p>
<p style="text-align: justify;">Along with Tourism Fiji, Air Pacific, Tour Managers, Rosie Holidays and other notable tourism industry operators represented the country. The delegation will visit a number of Indian cities after the tourism convention.</p>
<p style="text-align: justify;">With near double-digit economic growth rates, India’s middle class has grown in numbers almost to the size of the population of the United States and the increasing disposable income has vetted Indians’ appetite for world travel.</p>
<p style="text-align: justify;">Though Fiji was the only country from the Pacific Islands region, other countries that have not been traditional destinations for Indians so far also participated in SATTE. Among these were Argentina, Dominican Republic, Israel, Macau, Kenya, Turkey, Oman and Spain besides the United Arab Emirates, Thailand and Hong Kong.</p>
<p style="text-align: justify;">Late last month, Fiji also hosted a delegation of Indian businesspeople, who visited the country to explore business and investment opportunities. The 15-member delegation which included government officials and private sector representatives attended the inaugural Fiji-India Joint Trade Committee (JTC) meeting.</p>
<p style="text-align: justify;">Photo / Fiji Sun</p>

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