Islands F&B exporters to showcase wares in China
The SIAL 2014 trade show that gets underway in Shanghai at the plush Shanghai Expo Centre tomorrow presents an excellent opportunity to Pacific Island businesses to test Chinese markets for their food and beverage exports.<!--more-->
The Beijing offices of <b>Pacific Islands Trade & Invest (PT&I)</b> has a Pacific Islands stand at SIAL 2014, which runs until May 15, featuring two qualified exporters sourced from the Pacific Path to Market workshop held in Fiji earlier in the year, which was reported extensively in earlier issues of <b>Pacific Perisocpe</b>. The European Union is financially supporting this initiative.
Louisa Sifakula, Deputy Trade Commissioner at PT&I Beijing says, “SIAL is China’s largest annual food and beverage trade event attracting over 40,000 industry professionals. With 87% being decision makers or top managers, <b>PT&I</b>’s presence at this event will provide a cost effective and targeted platform for exporters to make initial connections with these key decision makers.”
China as the largest hospitality market in Asia, is continuing to grow with 630 new projects expected to enter the China hotel market, injecting more than 200,000 hotel rooms. About 275 of these new projects, representing more than 85,000 hotel rooms, will be opening in the top 15 Chinese cities.
Ms Sifakula lists the following opportunities for Pacific Islands exporters: For presenting Pacific Island products to the right people as most commercial buyers, importers, and distributors invest in attending or exhibiting; for expediting the process of establishing connections with genuine buyers/ distributors and commercial decision makers; for maximising exposure to buyers from all over China and for providing a strong platform to build and develop relationships from.
Last year’s SIAL trade show had more than 2400 exhibitors from 79 different countries participating with 41,304 visitors of which 86.9% were from China and 87% who were decision makers or top managers.
Food and beverage exporters interested in a briefing on China’s Food and Beverage Industry should contact Louisa Sifakula on to request a copy of this free report.