It’s a big one: PT&I’s real fishing story


A strategic partnership between PT&amp;I and a local New Zealand travel wholesaler, has helped achieve substantial increases in numbers of fishing tours and tourists to Fiji, Niue, Solomon Islands, Tonga and Vanuatu. <!--more-->PT&amp;I primarily provided assistance with advertising and promotional material for the wholesaler’s campaign.

Fishing tourism in the Pacific islands, once overlooked in favour of destinations further afield, is now appealing to more people. With the open, inviting waters of the Pacific, teeming with an abundant variety of fishing species, the region is well on its way to luring more avid fishermen and women to its waters.

As fishing operators in the Pacific are increasingly offering a mix of modern technology and traditional fishing knowledge and methods, holidaymakers are able to choose from the wild and sporting deep sea angling or the gentler lagoon fishing. The resurgence in the Pacific fishing competitions has also sparked more attention from overseas fishing communities.

Add to this the generous and friendly nature of the local communities and operators, plus the paradise locations involved and it is clear that this industry is well worth supporting.

In 2011, PT&amp;I partnered with a New Zealand Wholesaler and supported a strategic drive to boost fishing tourism charters into Fiji, Niue, Solomon Islands, Tonga and Vanuatu. A PT&amp;I investment in promotional material and dedicated support and advice has resulted in significant growth in sales, with overall sales figures more than doubling in 2011, compared to the previous year. Growth was most notable for Tonga, Niue and Vanuatu.

Niue Tourism reported the startup of a new fishing operator and two new ‘fish aggregating devices’ (tools designed to attract fishing game). Some 26 contestants booked to participate in Niue Tourism’s inaugural Fishing Tournament.