Media entrepreneur expands business in recession


<p style="text-align: justify;">At a time when businesses around the world are dreaming of a recovery from the effects of the global economic crisis, one media entrepreneur in the Pacific is expanding his business precisely because of the recession.<!--more--></p>

[caption id="attachment_2619" align="alignright" width="250" caption="Owner-Managing Director of Cook Islands News, John Woods. Photo by Dev Nadkarni"]<a href=""><img class="size-full wp-image-2619 " title="JohnWoods" src="" alt="" width="250" height="150" /></a>[/caption]
<p style="text-align: justify;">John Woods, the owner-managing editor of Cook Islands News, says but for the recession, he would not have been able to expand his media enterprise in one of the South Pacific’s most popular holiday destinations.</p>
<p style="text-align: justify;">Like all industries ancillary to manufacturing, the printing industry also felt the ravages of the global financial crisis. With the result, the printing and packaging industry was awash with thousands of sophisticated printing and finishing machines with unbelievably low prices.</p>
<p style="text-align: justify;">“I thought it was a fantastic opportunity to upgrade our own printing facilities and offer better services to the Cook Islands market,” Woods told Pacific Periscope in Rarotonga last week. Woods picked up a 4 colour unit Heidelberg printing press from a used printing press warehouse in Auckland for “probably 15 percent of the price of a new one.”</p>
<p style="text-align: justify;">He had engineers from Heidelberg refurbish and assemble the machinery in his smartly designed set up in Rarotonga. Besides printing the daily Cook Islands News, the press is beginning to prove a cost saver to a number of high quality print product users, who had to get their runs printed in New Zealand and then shipped or air lifted to the Cook Islands.</p>
<p style="text-align: justify;">Wood’s press is on par with printing technology in New Zealand and uses the latest in prepress and offset printing technology. It also has onsite finishing facilities like trimming and stitching. He also runs a digital printing set up for smaller runs and banner printing for signage and advertising.</p>
<p style="text-align: justify;">As well as running a live wire newsroom for the Cook Islands News with the latest buzz from the island, the region and the world, Woods has refurbished the paper’s website and is looking at a re-launch with several e-commerce options in the next couple of months. Also on the cards is a New Zealand edition of the Cook Islands News – a business plan Woods is working on.</p>
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