New cartons for agricultural exports launched
A newly purpose-designed set of cartons specifically for exporting agricultural products was launched last week in Tonga.<!--more-->
Packaging has been identified as a key constrain in exporting of Tonga’s products to overseas markets and has been highlighted through several key strategy papers, which emphasised the need for Tonga to meet the basic key market requirements in the areas of packaging and labeling.
The boxes are the second phase in which the Ministry of Tourism and Labour has worked closely with key stakeholders from the agricultural export sector in pursuit of key projects under the Pacific Horticultural and Agricultural Market Access (PHAMA) project, aiming at further developing the market access and pathways for Tonga agricultural commodities toward formal markets in New Zealand and Australia.
The Auckland offices of <b>Pacific Island Trade & Invest (PT&I)</b> worked closely with the Government of Tonga, PHAMA and New Zealand businesses to deliver the cartons.
Lack of proper packaging limits Tonga’s competitiveness in key markets and thus has held back Tongan producers from exporting to formal and established markets such as supermarkets and formal retail points in major market destinations such as New Zealand, Australia and the US.
Agricultural exports are a major source of income for Tonga and have been the key contributor to Tonga’s economy in the last decade.