PT&I’s new programme for Pacific island exporters


<b>Pacific Islands Trade &amp; Invest (PT&amp;I)</b> last week announced a new programme for Pacific island exporters called Pacific Path to Market. <!--more-->

The programme is an export capability building initiative that combines a range of export facilitation services that PT&amp;I provides, with a range of expertise from relevant businesses and organisations to help export ready and export capable businesses enter new markets.

The Pacific Path to Market programme will be launched in Fiji, with a two-day workshop aimed at improving the export capabilities in the Pacific Islands by addressing key challenges related to approaching the market, market entry strategies and compliance with market requirements.

Participants of the Pacific Path to Market workshop will benefit from information and tips about access to market intelligence on international markets with a particular focus on Australia, New Zealand and China markets besides market insights from an importer.

The programme will also give participants access to technical expertise from marketing and packaging specialists and access to technical expertise on bar code development and supply chain standards with GS1 New Zealand. Participants will also have the opportunity to share the private sector’s insights to export, with one-to-one sessions with specialists.

Joe Fuavao, <b>PT&amp;I</b> New Zealand Knowledge &amp; Research Manager said, “Pacific Path to Market seeks to address the specific areas of need for export-ready and export capable businesses in Fiji such as packaging development and traceability systems. It will be a platform for highlighting what market opportunities exist, what challenges are and how the <b>PT&amp;I</b> offices can assist in those key markets.”

The inaugural Fiji workshop will run from March 31 to April 2, 2014 at the Pacific Islands Forum Secretariat’s conference room on Ratu Sukuna Road in Suva from 9 am to 4pm.

PT&amp;I invites enquiries and expressions of interest from Pacific businesses to register for the event. For more information, contact Joe Fuavao, Knowledge &amp; Research Manager, PT&amp;I, Auckland. Email:

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