Pacific Path to Market workshop gets under way

30/03/2014

<b>Pacific Islands Trade &amp; Invest</b> organised <b>Pacific Path to Market</b> workshop begins today in Suva, Fiji. <!--more-->The programme is an export capability building initiative that combines the range of export facilitation services provided by <b>PT&amp;I</b> with a wide spectrum of expertise from relevant businesses and organisations to help export ready/export capable businesses enter new markets.

The <b>PT&amp;I </b>network is the trade and investment arm of the Pacific Islands Forum Secretariat. The Pacific Path to Market Workshop – a first for Fiji and the Pacific – will address market compliance constraints and highlight specific solutions to enhance exporters’ capacity. The importance of branding, cost-effective packaging, dealing with logistics and having an effective supply chain will also be discussed in the course of the three-day workshop that concludes on April 2.

The workshop is specifically designed to respond to exporters’ current and future needs. The programme has been developed based on consultations with a number of businesses in Fiji over the past year to assist in increasing their exports.

Pacific Path to Market is funded by the European Union through the European Development Fund, under the Pacific Integration Technical Assistance Project (PITAP) implemented by the Pacific Islands Forum Secretariat. PITAP is a component of the Strengthening Pacific Economic Integration through Trade (SPEITT).

<b>PT&amp;I</b> has brought industry experts and international speakers from China and New Zealand to give a first-hand account of doing business in these markets, as detailed in <a href="https://pacifictradeinvest.com/wp/?p=5892">previous</a> <b>Pacific Periscope</b> dispatches. Export promotion staff from <b>PT&amp;I</b> offices in Auckland, Beijing and Sydney will be presenting opportunities in these markets for Fiji exporters.

More than 80 businesses have confirmed attendance. This high level of interest shown by Fiji businesses is an indication of the drive that Fiji’s private sector has to explore new and emerging opportunities.

It is expected that the Pacific Path to Market workshop will also be held in other Forum island countries later in the year. Representatives from some of the Pacific island countries are attending as observers at this workshop.

Among the international speakers are Nathan Royce, Business Development Manager, Prepared Produce Limited; Rod Upchurch, Managing Director, Brando Creative; Stephen Fung, Associate Partner, Deutsche Post DHL Inhouse Consulting Asia-Pacific; Sue Zhou, Founder of Sue Zhou Does Food, Owner of Hani Geiju Restaurant, Chef and Tutor at The Hutong, Beijing
 and Swapnil Kuwalekar, Territory Manager, Upper North Island, GS1 New Zealand.

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