Pacific fashion company eyes diversification


Well-known fashion retailer Kookai is planning to invest in various sectors of the economy as part of its diversification plans, its Fijian owner has revealed.<!--more-->

Speaking at the Fijian Development Bank's small business awards in Suva last week, Kookai owner and managing director Robert Cromb said the group was looking at investing in farms and property developments with a few projects lined up in the future.

The company, which generated some A$65million in revenue last year, established a number of businesses in Fiji and offered a host of employment opportunities. “We have a few other things that we are doing at the moment in Fiji. We started a fishing company, a road contracting company and we’ve got micro-finance,” Mr Cromb said.

The group had also started a software development company as an ‘experiment.’ “We can prove that we can do reasonably well in software,” Mr Cromb said.

Outlining the company’s history in Fiji, Mr Cromb said, “I have been in business for 16 years in Fiji and this is a really fantastic place to do business. We started here with a factory of 40 workers and now we have 700-750 people working in that factory today.”

The company sells a range of self-branded apparel and accessories through its 34 retail stores in Australia and New Zealand. About 95 per cent of Kookai's collection is produced out of Fiji putting out about 25,000 units of garment a week.

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