Pacific tastefully covers what Europe reveals


Europe’s tabloid media would do well to look up to the Pacific for lessons in good taste. <!--more-->

[caption id="attachment_3883" align="alignleft" width="180" caption="TAV founder and fashion designer Ellena Tavioni (Photo: Dev Nadkarni)"]<a href=""><img class="size-full wp-image-3883" title="Ellena" src="" alt="" width="180" height="130" /></a>[/caption]

While the media there was scrambling to publish revealing photos of the British Royals on holiday and trying to fend off public opprobrium and legal action, the Pacific was busy draping the world’s most popular royal couple in the region’s signature designer garments.

Cook Islands and New Zealand based TAV Ltd, which designed some of the royal couple’s wardrobe for their Pacific sojourn, has been catapulted to instant celebrity designer status after the world media splashed photos of the Duchess wearing a long fuchsia TAV dress and the Prince sporting one of TAV’s colourful Pacific shirts, which has quickly come to be known as ‘Prince Will’s shirt’.

[caption id="attachment_3884" align="alignright" width="200" caption="Kate dress worn by Miss Cook Islands 2012-2013, Teiura Napa"]<a href=""><img class="size-full wp-image-3884" title="Kate Dress" src="" alt="" width="200" height="400" /></a>[/caption]

Well-known fashion designer and TAV founder Ellena Tavioni told <strong>Pacific Periscope</strong> that the very dress the Duchess wore was the last garment she added to the gift package for the royals before it was uplifted from the shop in Rarotonga. Ms Tavioni did not accept payment for the strapless, knee-length flowing dress and never really expected Kate to be seen actually wearing it, she said.

Orders for Kate’s dress and Prince Will’s shirt are going through the roof at both TAV’s outlets in Rarotonga and Auckland. “The opportunity for Middleton to wear a TAV garment has been a truly humbling experience for us. The fact that she is the epitome of top class fashion in the world today and the number of orders coming through this week is a testament of TAV not just being a Pacific product only, but in the international arena,” TAV’s Auckland Marketing Manager and Ellena’s daughter, Sheena Tavioni told <strong>Pacific Periscope</strong>.

“The ‘Kate dress’ has certainly created the opportunity for people to come into the shop at Mount Eden and then seeing other similar styles and colours of their choice and have already placed orders,” Sheena added. Ellena Tavioni said, sales were up “2000 per cent.” The style of dress was trendy for some time but its popularity has received a tremendous boost in less than a week, with TAV’s staff scrambling to meet orders that are pouring in.

Meanwhile, <strong>Pacific Islands Trade &amp; Invest’s</strong> (PT&amp;I) Auckland Office is working closely with TAV Pacific’s Auckland operations to further enhance its website and online payment systems, as the shop expects an increase in online orders over the coming months.


©2018 by Pacific Trade Invest