Pasifika businesses urged to leverage rich heritage, culture


The first of a series of Pacific Business Trust (PBT) Business Seminars, under the helm of new CEO Rob Neru, has revived interest from Pacific business entrepreneurs.<!--more-->

[caption id="attachment_7169" align="alignleft" width="138"]<a href=""><img class="size-full wp-image-7169" src="" alt="Adrian Orr, CEO of NZ Super addresses Pacific businesspeople at the meet." width="138" height="104" /></a> Adrian Orr, CEO of NZ Super addresses Pacific businesspeople at the meet.[/caption]

The luncheon held at the PBT Atrium in Otahuhu also doubled as a fairly low key celebration of the Pacific Business Trust 30<sup>th</sup> Anniversary of service to the Pacific community. More than 200 guests attended the who’s who of the New Zealand Pacific business community with some past PBT graduates.

Pacific Islands Trade &amp; Invest (PT&amp;I) Trade Development Manager Teremoana Mato, who is an executive member of the PBT Board and PT&amp;I Trade Commissioner Michael Greenslade and Communications Manager Ellie Ikinofo attended the event.

Guest speaker Adrian Orr, CEO of New Zealand Super Fund said knowledge and intellectual property were keys to economic prosperity, reminding the audience to continue to learn and evolve as 40 per cent of current jobs would not exist in 20 years. Opportunities would arise with an increasing number of retirees and an aging population, burgeoning growth in the development of retirement villages and age related accommodation.

A common thread amongst the seven guest speakers was that the strength and influence of their Pacific heritage, culture and family values combined with sound business practice could lead to success. Although they hailed from various industries their success was based on understanding clearly their target markets and meeting their needs.

The other guest speakers included Lale Ieremia, National Construction Director at Arrow International Ltd with 28 years of experience in construction; Gale Letiu, owner and Managing Director of Southcoast Construction Ltd; Agnes Loheni, Director of Exports Sales and Marketing for Mena Fashions; Cook Islands entrepreneur and founder of Amuri Group Sean Rota and Tyrone McAuley, IT specialist and co-founder and CEO of PikPok, a publisher and developer of videogames for mobile, tablet and consoles worldwide.

A cocktail function celebrating PBT’s 30<sup>th</sup> Anniversary of service to the Pacific Island business community rounded off the occasion. PBT has offices in Auckland, Wellington and Christchurch. The event was a PBT, Ministry of Business, Innovation and Employment (MBIE) collaboration.

For more information contact Mona Mato PT&amp;I Trade Development Manager email: