Polynesian Blue is now Virgin Samoa

2011-08-11T12:00:00Z

<p style="text-align: justify;">The Virgin Group has brought its three Australasia brands under a single brand umbrella that reflects the name of the group. V Australia and Pacific Blue are now Virgin Australia and Polynesian Blue – the group’s joint venture with the Government of Samoa – is Virgin Samoa.<!--more--></p>
<p style="text-align: justify;"><a href="https://pacifictradeinvest.com/PTI/wp-content/uploads/2011/12/Virgin-Samoa-Images.jpg"><img class="alignright size-full wp-image-2299" style="margin-left: 10px; margin-right: 10px;" title="Virgin Samoa - Images" src="https://pacifictradeinvest.com/PTI/wp-content/uploads/2011/12/Virgin-Samoa-Images.jpg" alt="" width="250" height="416" /></a>This is the first rebranding exercise for the airline since it entered the region’s aviation market a decade ago. The Virgin group rescued the Samoan government owned Polynesian Airline, which was in a deepening financial crisis, when it struck a joint venture Public-Private Partnership (PPP) deal with the Government of Samoa. The first flights took off from Auckland and Sydney to Apia on October 31, 2005.</p>
<p style="text-align: justify;">The venture has three partners – The Samoan government and the Australian Stock Exchange listed Virgin Blue Holdings owning 49 per cent each and a minority 2 per cent stake being held by iconic Samoan hotel group Aggie Grey’s. The joint venture has been hailed as one of the best examples of a PPP in the aviation industry anywhere in the world. Several countries around the world have studied the model.</p>
<p style="text-align: justify;">The establishment of Polynesian Blue and its new pricing strategy spawned a whole new segment of tourism in Samoa – backpacker tourism. The airline’s low pricing helped drive up visitor numbers and Samoa crossed 100,000 tourists within just a couple of years.</p>
<p style="text-align: justify;">Since its inception, the airline has operated with a single Boeing 737-800 aircraft, which has now received its new Virgin Samoa livery. A communiqué from the Airline has said bookings for travel with Virgin Australia and Virgin Samoa will not be affected as a result of the rebranding exercise.</p>
<p style="text-align: justify;">The communiqué says the names and logos of its frequent flyer and holidays programme will remain the same. However, the V Australia, Pacific Blue and Polynesian Blue website addresses will be replaced with a single URL: <a href="http://www.virginaustralia.com"><span style="text-decoration: underline;">www.virginaustralia.com</span></a></p>
<p style="text-align: justify;">Photo / Australian Business Traveller (www.ausbt.com.au)</p>

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