Samoa’s international fashion brand makes splash in Fiji


<p style="text-align: justify;">Designer products from Mena, Samoa’s internationally well-known fashion label, are now available in Fiji’s prominent retail outlets. <!--more--></p>
<p style="text-align: justify;">The Mena range made a splash at the MHCC Fiji Fashion Week, one of the region’s biggest fashion events, appearing in the master category.</p>
<p style="text-align: justify;">The inaugural collection is now retailing at the high profile Jack’s chain of stores across Fiji. Jack’s is one of the country’s oldest and most recognised brands, with more than 35 outlets in cities, tourist resorts and airports. Mena director Agnes Loheni was quoted in the Fiji Times as saying the company would be making four releases a year that would all be exclusive to the Jack’s chain of stores.</p>
<p style="text-align: justify;">What has been launched is just a sampler of what is to follow, Ms Loheni said. Mena will introduce a new line in Fiji in time for Christmas. Mena’s investment in the country means that the fabrics and the manufacturing of the lines will be done in Fiji. Ms Loheni has said that the company is looking at a long term engagement in the Fijian market.</p>
<p style="text-align: justify;">From modest beginnings in Samoa, Mena’s collections are now available in several countries with exclusively branded showrooms in Samoa and Auckland, New Zealand. Besides, the range is available in Hawaii, Japan, the Solomon Islands, the Cook Islands, Papua New Guinea and American Samoa.</p>
<p style="text-align: justify;">Pacific Islands Trade &amp; Invest (PT&amp;I) has been associated with Mena since its earliest days, helping the brand find markets out of Samoa – particularly in New Zealand and Australia.</p>
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