Scoping export potential for Fijian produce in China


The China offices of <b>Pacific Islands Trade &amp; Invest (PT&amp;I)</b> and the Pacific Horticultural and Agricultural Market Access (PHAMA) programme are strengthening the coordination of work on joint areas with a view to assess export potential for Fijian produce in China.<!--more-->

The PHAMA programme was designed in 2009 with the goal of increasing exports of high value primary products from Pacific Island Countries, thereby contributing to increased economic growth, private sector development and improved rural livelihoods in these predominantly agriculture-based small country economies.

Countries including Fiji involved in the PHAMA programme have identified potential opportunities for both gaining and improving exports to China and have prioritised this for future support through the programme.

Against this background, the PHAMA acting Team Leader and <b>PT&amp;I</b> Deputy Trade Commissioner (Beijing) signed a Letter of Arrangement on July 16 to work together to assess the export market potential for a number of products identified by the Fiji private sector for future export to China.

Deputy Trade Commissioner, Louisa Sifakula noted, “China is a market with tremendous opportunities for exporters. It’s important to explore specific export products that we have the potential to champion and what needs to be done to ensure that we capitalize on the opportunities.”

Initial work under this Letter of Arrangement will include a feasibility study on developing exports of selected products to China, the provision of advice and assistance on SPS related export issues from PICs to China and annual planning and coordination discussions.

Rob Duthie, acting Team Leader for the PHAMA Programme said, “PHAMA’s partnership with <b>PT&amp;I</b>’s Beijing office will help to further strengthen activities already underway by PICs to gain and improve market access for agricultural products into China.”

PHAMA and <b>PT&amp;I</b> are working to strengthen the coordination of work on joint areas of interest and effective use of available resources and expertise. In particular, when activities being considered or developed through the PHAMA program specifically relate to markets where <b>PT&amp;I</b> has an in-country presence and overlapping interest in certain existing or potential commodities or products.

The PHAMA programme is co-funded by the Australian Department of Foreign Affairs and Trade (DFAT) and the New Zealand Ministry of Foreign Affairs and Trade (MFAT) currently until June 2017.

The programme addresses the sanitary phytosanitary (SPS) and regulatory aspects of biosecurity, quarantine and research and development related market access for high priority fresh and processed primary products, mainly agricultural and horticultural products, but also fish and forest products where warranted.

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