Taking Pacific products into the Japanese market


Reiko Takada is the Promotion Co-ordinator for the Pacific Islands Centre, Tokyo, which is an office of the Pacific Islands Trade &amp; Invest (PT&amp;I) Network.<!--more-->

[caption id="attachment_7241" align="alignleft" width="138"]<a href="https://pacifictradeinvest.com/PTI/wp-content/uploads/2015/08/rsz_reiko_takada_tokyo.jpg"><img class="size-full wp-image-7241" src="https://pacifictradeinvest.com/PTI/wp-content/uploads/2015/08/rsz_reiko_takada_tokyo.jpg" alt="Reiko Takada (centre) at an event to promote Pacific products in Japan." width="138" height="104" /></a> Reiko Takada (centre) at an event to promote Pacific products in Japan.[/caption]

She has been with the organisation for two and a half years.

This week Reiko dropped into PT&amp;I Auckland to meet with the team and catch up on the latest business developments happening in the New Zealand office.

Ms Takada is on duty travel for a week in Samoa.

“I have been working at PIC for two and half year as the Promotion Coordinator and I am introducing products of Forum Island Countries (FIC)s to Japanese companies in our network.”

The Pacific Islands Centre (also known as the PT&amp;I Tokyo Office) plays a part in promotion of trade, investment and tourism between Forum Islands Countries (FICs) and Japan for FICs’ sustainable economic development.

“I am working hard on promotion of the unique food and cosmetics products of FICs. I believe they are of good quality and have much potentiality in Japanese market.

“I feel the promotion is worth it, because Japanese people are hardly familiar with Pacific Islands and their products,” Reiko says.

Reiko is also promoting tamanu (fetau) oil from Fiji and Samoa. Fiji has good cosmetics with sophisticated packaging that Japanese consumers like she says. She is also keen on pareu (printed fabric used for clothing), accessories and perfume from the Cook Islands.

Interestingly, the demand for coconut oil is booming coming from Marshall Islands and the Solomon Islands. Reiko says the coconut oil is popular with Japanese consumers who take a spoonful for health, seasonings and as a spread.

A Vanuatu company has been exporting a small supply of Tamanu oil as a beauty product to a Japanese online retailer.

Ms Takada says she loves cooking in her spare time.