The Body Shop encourages Samoa to do more
Global body care and cosmetics giant The Body Shop has encouraged Samoan coconut farmers to think long term and plan exports growth on an annual basis.<!--more-->
The global firm has been buying virgin coconut oil from Samoan farmers through Samoa based NGO Women in Business Development (WIB) since 2008. Virgin coconut oil (VCO) is a key ingredient in some 30 products in the company’s cosmetics range and the demand for it has been continually increasing.
[caption id="attachment_5203" align="alignright" width="314"]<a href="https://pacifictradeinvest.com/PTI/wp-content/uploads/2013/08/samoan-oil1.jpg"><img class="size-full wp-image-5203" alt="Body Shop buyer Christina Archer shows producer Paulina Schwalger, from the village of Savaii, one of The Body Shop products that contain organic virgin coconut oil from Samoa. Courtesy: Samoa Observer" src="https://pacifictradeinvest.com/PTI/wp-content/uploads/2013/08/samoan-oil1.jpg" width="314" height="198" /></a> Body Shop buyer Christina Archer shows producer Paulina Schwalger, from the village of Savaii, one of The Body Shop products that contain organic virgin coconut oil from Samoa. Courtesy: Samoa Observer[/caption]
Christina Archer, a UK based senior ingredients buyer with The Body Shop visited Samoan farmers last week and urged them to plan production for the whole year instead of focusing on just the next shipment.
“We have been buying organic virgin coconut oil since 2008 from Women in Business Development farmers as part of Community Fair Trade programme … and we plan to keep buying for many years to come,” she was reported as saying in the Samoa Observer.
Ms Archer said she was pleased with the progress WIB were making in attracting and training farmers to press coconut oil. “I met some really wonderful farmers who are developing businesses that use all parts of the coconut so that nothing is wasted. I even had a go at scraping a coconut and it is not as easy as it looks,” she said.
Eight producers on the island of Upolu and two on Savaii form the base of The Body’s Shop’s supply for VCO in Samoa. “This programme has been instrumental in allowing Samoan families in the villages gain access to a market for its coconut oil, which goes into products that are sold in more than 3000 stores around the world,” Adimaimalaga Tafuna’i WIBDI’s executive director said.
Last month, The Body Shop was named International Responsible Business of 2013 for its Community Fair Trade programme in London. Global cosmetics giant L’Oreal now own The Body Shop and its brands.