Vanuatu beats a path to export markets

21/07/2014

<b>Pacific Islands Trade &amp; Invest (PT&amp;I)</b> hosted the second Path to Market workshop in Port Vila, Vanuatu, in early July. <!--more-->

[caption id="attachment_6259" align="alignleft" width="302"]<a href="https://pacifictradeinvest.com/PTI/wp-content/uploads/2014/07/conference.jpg"><img class="size-full wp-image-6259" alt="Path to Market workshop in Port Vila saw vigorous involvement from participants. " src="https://pacifictradeinvest.com/PTI/wp-content/uploads/2014/07/conference.jpg" width="302" height="225" /></a> Path to Market workshop in Port Vila saw vigorous involvement from participants.[/caption]

Following on the success of the inaugural workshop in Fiji, PT&amp;I hosted about 40 existing and potential exporters from Vanuatu at the two-day event. Most participants were from the food and beverages sector.

Pacific Path to Market is an export capability building programme that combines a range of export facilitation services provided by <b>PT&amp;I</b> with a range of expertise from relevant businesses and organisations to help export ready/export capable businesses enter new markets.

The workshops aim to improve the export capabilities in the Pacific Islands by addressing key challenges related to approaching the market, market entry strategies and compliance with market requirements.

Participants benefited from access to market intelligence on international markets with a particular focus on Europe, China, Australia and New Zealand; market insights from a New Zealand importer who travelled to Port Vila from New Zealand and access to technical expertise in branding and marketing from a New Zealand design expert.

Seven export leads were generated at the end of the workshop.

The practical workshop also explored a path toward developing the foundations of a national brand for Vanuatu. This is a project that <b>PT&amp;I</b> is looking at partnering with the Vanuatu Government, Chamber of Commerce and the private sector. <b>PT&amp;I</b> also established a strategic partnership with the Government of Vanuatu (Ministry of Labour, Commerce &amp; Industries) and the Chamber of Commerce.

Participants also had opportunities for one-to-one sessions with specialists and <b>PT&amp;I</b> team members from Sydney, Auckland, Beijing and Geneva to discuss matters specific to their businesses, products and services.

The Pacific Path to Market workshop is delivered with the support of the European Union and the Pacific Islands Forum Secretariat. It is a joint effort of all the offices in the <b>PT&amp;I</b> network.

The event received wide coverage in the local Vanuatu media, with two front-page stories.

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