World loves flavour of Tongan vanilla


<p style="text-align: justify;">Heilala is not just plain vanilla. The Tauranga, New Zealand-based vanilla company received the ‘Food Export’ and the ‘KPMG Best Food Enterprise Innovation’ awards at the 2011 New Zealand Food Awards last week. <!--more--></p>

[caption id="attachment_1939" align="alignright" width="250" caption="Photo: Heilala Vanilla Syrup received the ‘Food Export’ and the ‘KPMG Food Enterprise Innovation’ awards at 2011 NZ Food Awards."]<a href=""><img class="size-full wp-image-1939" title="Heilala Vanilla" src="" alt="" width="250" height="296" /></a>[/caption]
<p style="text-align: justify;">Heilala beat more than 40 finalists in the two categories. Heilala Vanilla gets its vanilla from Tonga’s picturesque Vava’u Island.</p>
<p style="text-align: justify;">These honours follow its recent success in the US market, where it introduced its product line into the upmarket Williams-Sonoma food retail chain. The chain has 200 stores across the United States and Canada in high-end shopping locales.</p>
<p style="text-align: justify;">Heilala Vanilla director, Jennifer Boggiss, said the awards are fantastic confirmation that the business practices they used in the development and planning to export markets have paid off after months of negotiating with Williams-Sonoma and developing new packaging and labelling to meet strict criteria.</p>
<p style="text-align: justify;">Heilala Vanilla Syrup is the result of extensive trialling and research with New Zealand’s Massey University. It is the latest product in the company’s 100% pure vanilla range of plantation to pantry products. The products are dispatched to executive chefs, gourmet food manufacturers and a selection of specialty retail outlets in New Zealand, Australia, Asia and the United States.</p>
<p style="text-align: justify;">Judging panel member Ben ven Delden of KPMG said Heilala Vanilla Syrup is an excellent addition to the company’s vanilla pod products.</p>
<p style="text-align: justify;">“This shows that a truly outstanding product and the right positioning of it can enable New Zealand companies to generate a profit from one of the most labour-intensive crops in the world, all the while investing in research and development,” Mr ven Delden said.</p>

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