Tanna Coffee produces organic Arabica coffee. The company buys coffee parchment from 750 farmers on Vanuatu’s Tanna Island who economically support some 5000 ni-Vanuatu people, which is approximately 16 per cent of the island’s population. The company is one of three Vanuatu companies that will be exhibiting at the Pasifika Business Market at the Pasifika festival in Auckland this weekend. The initiative is part of Pacific Trade Invest (PTI) New Zealand’s Path to Market programme.

PTI NZ’s Pacific Path to Market programme is designed to help exporters from the Pacific Islands gain a better understanding of the New Zealand market. It is an export capability programme combining a range of export facilitation services to help export ready and export capable businesses to enter New Zealand.

The programme follows a series of methodical steps to get into the New Zealand market, starting with workshops followed by an exploratory trade mission to New Zealand to apply their learnings, trial their products and packaging and introduce exporters to potential buyers. Participating in a trade show in New Zealand is part of the Path to Market process.

Tanna Coffee is a graduate of the PTI NZ Path to Market programme and has previously been invited to participate in the Chocolate and Coffee show in Auckland last year. Speaking after the show, Sandra Mazzucco of Tanna Coffee said the show gave the company “Great exposure. Everyone was pleasantly surprised by the flavour of the coffee. I can say we had one-hundred per cent good feedback on flavour.”

Visitors to the Pasifika Business Market this weekend will have the opportunity to sample and even buy Tanna Coffee.

The company also displayed their value-added product ranges at the Caffe Culture trade event at Olympia, London, in May 2017 through facilitation by the PTI offices in Geneva.

Tanna Coffee’s Terry Adlington will be at the company’s booth at the Pasifika Business Market on March 24-25 at Western Springs, Auckland.

For more information email PTI NZ Trade Development Manager Ian Furlong at in.f@pacifictradeinvest.co.nz

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