Island diving destinations showcased at Guangzhou

As one of China’s three major outbound tourism markets, Guangzhou attracts extensive attention in the tourism industry.

rsz_china2-1This year, once again, Guangdong Province Tourism Administration invited Beijing-based Pacific Trade & Invest (PT&I) China to participate in the Guangzhou International Tourism Expo to showcase the unique Pacific Islands tourism destinations and network with industry professionals, to build market awareness and attract more Chinese tourists to the Pacific Islands.

During the 3-day event, PT&I China was joined by representatives from the Embassies of Samoa, Federated States of Micronesia and Papua New Guinea, as well as Air Nuigini. The PT&I team had about thirty face to face meetings with tourism industry partners and media and met with hundreds of tourists.

In terms of consumer promotion, PT&I China has launched a series of dive themed workshops in three leading outbound tourism markets – Beijing, Shanghai and Guangzhou.

rsz_china4By cooperating with local travel trade platforms, diving clubs and popular opinion leaders and bloggers who have been to South Pacific Islands for holiday and diving to share their experience with diving lovers and professional divers. Our goal is not only to influence Chinese tourists to visit Pacific Islands, but also raise the understanding of sustainable tourism development to urge people to protect our untouched crystal clear ocean environment.

PT&I China has been proactively working to promote tourism in both B2B and B2C markets, including in South China.

For more information, please email Vivienne Song, Manager Tourism, Media and Marketing at

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