From diverse backgrounds and cultures, founders Paully and Jess were determined to inspire and share their blended Samoa and New Zealand Māori identity through their love of hospitality, creating the brand Samāori.  

“Jess and I are hugely passionate and immensely proud of where we come from. We show this through our love of coffee,” says Paully. 

“We wanted to create a brand we wholeheartedly believed in and that people could connect with.” 

With family in Samoa who own plantations bearing various crops such as coconut, taro, bananas, guava, mango, paw paw, pineapple, noni and koko (cacao), Jessica knew Samāori was going to be a brand which would value giving back to her roots by generating income for families in Samoa.  

Jess says, “We are pleased to be able to connect directly with coffee plantation farmers in Samoa. The goal is to see opportunity for growth and wealth within the villages we get our green beans from.” 

Sourcing green beans from Samoa is the point of difference in their ‘Real and Original’ coffee blend. Paully and Jess have partnered with an Auckland coffee roaster who understood their passion for creating something different, to help jumpstart their journey in delivering a unique Samāori mix. From bean to roast, Samāori’s distinct blend was created, and the coffee enthusiasts were excited to share their culture with the world.  

From a range of products such as coffee, tea, and chocolate, Samāori aims to be the best mobile coffee vendor in Auckland. Extending their line of products to candles and scrubs made from recycled coffee, koko and Samoan coconut oil highlights their creativity inspired by Māori and Pasifika culture. The creative pair are continuously finding ways to be resourceful by extending their range of coffee and koko to grow their online presence.    

Paully and Jess’ promise of quality service and professionalism is rooted in their inner warrior who reminds the pair to stand tall with mana (pride) and always be fa’amalosi (strong) – to never give up amongst the competitive coffee vendor market. Their main source of income comes from their coffee carts which helps to grow more natural products relating to both coffee and koko.   

“We aren’t just about serving coffee; we want our customers to experience our passion for our blend as they enjoy a cup of Samāori.” 

PTI NZ are pleased to support Samāori in the upcoming Chocolate and Coffee Food Show on the 14-15 November at the Cloud and invite you to taste and enjoy their original coffee blend. 

You can get tickets here.  

Get in touch

If you are a wholesaler or distributor and would like to know more, you can sign up for our product catalogue.  

Or let our Trade Development Team assist you with your enquiries –  

Trade Development Manager – Aude Douyere –   

Trade Development Officer – Riley Birtwistle –   

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