Papua New Guinean coffee company Namalu Coffee is participating in a trade show in New Zealand for the third time this year. 

Elaine and Jack Amos with their range of coffees.

After the Pacific Trade Invest (PTI) NZ Pasifika Business Market during the Pasifika festival in March and the bi-annual Fine Food New Zealand Show in June, the company will now feature at the Auckland Food Show between July 26 and 29. PTI NZ is also featuring eight other Pacific food and beverage companies at the show.

Namalu Coffee, based in Lae in Morobe Province in the PNG highlands, will showcase its range of flavoured coffees besides pure full flavoured, pure rich roasted ground coffee. Coconut, caramel, Irish cream and vanilla hazelnut are just some of the flavours that enrich the coffee producer’s range. It is a family-owned business.

Participating in trade shows focused on food and beverages has been a useful and gainful experience for Namalu, Company Secretary Elaine Amos, who has attended the PTI NZ Path to Market programme told Pacific Periscope ahead of the show this week.

“By the end of the year we should start planning ahead for 2019 coffee production, which should triple up because of the opportunity we are having in the trade shows,” Ms Amos said.

PTI NZ’s featured Pacific Island companies at the show are all alumni of the PTI NZ Path to Market programme, the export capability building programme that is conducted in their respective home countries in association with economic development partners of those countries.

The post-workshop stage of the programme includes participation in a trade show in New Zealand that is designed to familiarise them to understand the New Zealand market and what their products and their companies should look like to break into the New Zealand market.

“We’ve learned more on how to put value on our products and how to be export capable in our experience at the food shows,” she added.

The food shows have led to some potential opportunities: “We have been in contact with three distributors and we are now looking for a space to lease for our cafe shop to promote our Pure Organic PNG Coffee,” Ms Amos said.

She believes it is good to participate in both trade-only and direct-to-consumer shows because, “They blend in well in moving us on to another step of our business.” The Fine Food NZ show Namalu participated in June is a trade-only show while the Auckland Food Show puts food and beverage companies in from of end consumers as well.

Namalu is constantly innovating, Ms Amos says. “We are planning to launch our new product which is the coffee bag similar to tea bags.”

Elaine Amos will represent Namalu Coffee along with co-owner Amos Jack Timothy at their stand at the Auckland Food Show.

For more information email PTI NZ Trade Development Manager Ian Furlong at ian.f@pacifictradeinvest.co.nz

What: The Auckland Food Show
When: July 26-29 Time: 10am-5pm
Where: ASB Showgrounds, Greenlane
Where to find the PTI NZ Stand: Hall 3 Stand 13&14

 

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