Pacific Trade Invest (PTI) New Zealand has been having discussions with Chinese multinational conglomerate Alibaba in recent months about working together in the Pacific. Alibaba specialises in e-commerce, retail, Internet and technology. It provides consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) sales services via web portals, as well as electronic payment services, shopping search engines and cloud computing services.

It has been named as one of the world’s most admired companies by Fortune.

General Manager for Ali Baba Pier Smulder met with PTI NZ Trade Commissioner Michael Greenslade over the Holiday break and last week, Mr Greenslade and Head of Investments Manuel Valdez attended a luncheon hosted by the TransTasman Business Circle in the Russell McVeagh boardroom to listen to an address from Ms Francis Zhou Managing Director of Ali Baba for Australia and New Zealand.

“Alibaba is an excellent platform for market entry into the Chinese market and it was interesting to understand from Comvita NZ that a third of their sales now head to China with 60 per cent of those sales being sold through an online e-commerce platform,” Mr Greenslade said.

Alibaba had moved along way in the 20 years since inception and now specialised in a host of niche markets and products including perishables.

Ms Zhou’s pitch was that Alibaba is ready to share its Ecosystem to assist growth and innovation to New Zealand and Pacific companies by accessing China’s 300 million strong middleclass online purchasers.

Mr Smulder is keen to find a place for the Pacific and PTI NZ hopes to attract Mr Smulder to give a presentation to our Path to Market programme in April.

Alibaba is launching its e-commerce platform in New Zealand in June 2019.

For more information, email PTI NZ Head of Investments Manuel Valdez at


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