Asian markets are demanding environmentally friendly technology and high-quality value products, creating opportunities for Pacific exporters.
Kawawaka Pacific Partnerships Chairman Tate Hui and Chairman of One Belt, One Road NZ Ltd John Hong were part of the recent Pacific Trade Invest New Zealand Path to Market and Investment profiling workshops in Fiji during November.
The pair presented on recent developments in the Chinese and Asian markets and how to effectively export their products to importing countries.
John focused on the Chinese market and how millennials are no longer desiring big volume, cheap-price products, but rather looking at the high-quality value of products.
“Pacific exporters can focus on niche market and high-value products which can earn more foreign exchange income,” John says.
There is also the possibility of bringing potential investors to Fiji and the bigger Pacific Island countries particularly in the field of agriculture and farming technologies, he adds.
Environment-friendly technology to convert waste products into energy is also an area enticing business-people to Fiji.
The promotion of sports activities between China, Fiji and the rest of the Pacific is another growth area for attracting investment, John says.
Founder/Chief Executive Officer of Fiji Rugby Academy and workshop participant Seremaia Bai says he is encouraged to hear John’s comments about promoting sport to the Chinese market and he will be keen to follow up on this type of opportunity.
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