Aswhy Enterprise: Growing Fijian mahogany exports

Aswhy Enterpise deals with timber exports, sustainable agriculture activities and civil engineering consultation works. Sereicocoko Yanuyanurua, a former civil servant and General Manager Projects for Water Authority of Fiji, founded the company in June 2012.

Fijian mahogany has a high demand. The company’s exports are used in the interiors of aircraft, boats and cars.

The company offers high-quality Mahogany products and Mahogany Crotch Veneer products. Based in the Waila subdivision in Nausori near capital Suva, the company’s Mahogany crotch products are exported and used for veneers used in interior design of airplanes, boats, yachts and cars.

Most suppliers tend to see crotch logs as a waste byproduct, but the company see opportunity in the product and has begun exporting successfully to countries as far afield as the Dominican Republic. Guitar backs made from Mahogany have been exported from Fiji in the past. Aswhy Enterprise also makes guitar backs.

Aswhy Enterprise addresses clients’ lumber needs meeting or exceeding their quality standards. Its experienced workforce takes the time to research a client’s situation to provide the most desirable outcomes. The company is proud of the fact that many clients repeatedly return for their Mahogany and timber needs. The company serves a wide range of clientele and values every client relationship.

Executive Director Rasalato Yanuyanurua, who attended the Pacific Trade & Invest (PT&I) NZ Pacific Path to Market workshop in Fiji last year, told the Fiji Sun newspaper, “This workshop helped us to find markets and penetrate through our Oceania partners. It is very useful for our company because we can actually source our markets there to expand to other regions.”

Aswhy Enterprise will be represented at Pasifika 2017.

For more information, email Ian Furlong, PT&I Export Development Manager at

To watch a video about Aswhy Enterprise go to:


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