Pacific Trade Invest (PTI) New Zealand has worked with Fijian kava grower and exporter Green Gold Kava since 2015. Green Gold will display its range of kava products at the PTI NZ Path to the Pacific Trade Show in Auckland on Saturday 6 April. Managing Director Praveen Narayan has been a successful alumnus of PTI NZ’s Path to Market programme, a multi-stage export capability building programme that helps Pacific Island companies export their products to the New Zealand market.
“Greengold Kava is humbled to be part of PTI NZ’s annual Auckland event this year,” says Mr Narayan. “We have achieved a lot since our first Path to Market participation and Green Gold Kava appreciates the importance placed by PTI NZ in grooming SMEs to achieve their goals.”
Based in Savusavu on the Fijian island of Vanua Levu, Mr Narayan says he was inspired by the cultural drink of the South Pacific, when he founded Green Gold Kava in 2010. He wanted to create a brand of kava that prides itself on quality and consistency, enabling kava enthusiasts to make informed purchase decisions.
His efforts have paid off winning his company a number of export and quality awards in Fiji, including the Fiji Prime Minister’s Emerging Exporter Award in 2016. The company won the award despite it being a tough year following the devastation wrought by Cyclone Winston.
Green Gold Kava was also part of the PTI NZ Deal by Science initiative, which is a partnership with the Food Science Department of the University of Otago. The initiative aims at applying scientific rigour to island food products to improve their shelf life, packaging and general consumer appeal. The Otago team worked with Green Gold Kava in developing flavoured kava-based beverages, which were well received by focus groups.
Mr Narayan will represent Green Gold Kava at the Path to the Pacific Trade Show this week. “This year we will have our distributors and other academic leaders at our booth who have been working on kava literature and have published books on hand to answer the public’s questions about kava and the health benefits of kava,” Mr Narayan said.
The Path to the Pacific Trade Show is open to the public free of cost and will run from 10am to 5pm on Saturday 6 April. Products from more than 40 Pacific Island exporters will be on show. Food trucks and entertainment as well as a series of seminars will be on at the daylong event
For more information please email Ian Furlong, PT&I Trade Development Manager, email@example.com