Celebrating Tongan culture and business

In Aotearoa New Zealand we celebrate Pasifika Language Weeks each year. This week is Tongan Language Week (Uike Kātoanga’i ‘o e Lea Faka-Tonga).

The 2020 theme is “Fakakoloa ‘o Aotearoa ‘aki ‘a e Lotu Mo’oni” translating to “Enriching Aotearoa New Zealand through Prayer and Faith”.

This is a strong theme in Tongan culture whose national motto is “Ko e ‘Otua mo Tonga ko hoku tofi’a”, “God and Tonga are my Inheritance”.

Tonga is unique as the only Pacific Island nation never colonised by a foreign power.

On-island the population is 105, 695 and more than 60,000 Kiwis identify as Tongan.

This means the culture is strong and deeply rooted in the landscape of Aotearoa New Zealand.

Our Work with Tonga

Pacific Trade Invest New Zealand has a strong connection with Tonga. We work frequently with small to medium businesses in this enterprising nation.

Male and female standing in trade booth
Pacific Kingdom Crackers at 2019 Path to Market Trade Show

Part of the work we do is to assist Tongan SMEs break into the New Zealand market. We do this in a number of ways – by creating workshops and programmes that help businesses prepare to become export ready, by linking businesses up with mentors who can help guide start-ups and new owners around the minefield of starting a new company.

Get that Tongan Island Glow

PTI NZ also sponsor companies to attend events and trade shows, so they can show their products and grow brand visibility with NZ distributors.

Lady getting back massage
Relaxing massages with Island Glow

One company we are working with this year is Island Glow. They are taking part in the NZ Hair & Beauty Summit on Monday 21, September.

Island Glow is a day spa producing traditional Tongan beauty products in a contemporary context.

Island Glow is a business started by women, for women. They hire female employees and amongst their numerous goals to support the women of Tonga.

Three beauty products from Island Glow, facial serum, cleansing oil and hydration spritz

They also support causes empowering women, for example, women emerging from domestic violence situations.  

This year we have the honour of presenting Island Glow products at the 2020 NZ Hair and Beauty Summit.

Hear Tongan

Last year for our Path to Market exhibition at The Cloud one of our clients Tevita Pola‘apau from Pola‘apau Art was nice enough to record a clip of him speaking Tongan for Tongan Language Week.

Tevita works with tapa cloth and you can see some of his amazing work at the link above and behind him in the video.

Get in Touch

If you are a Pasifika business and would like to talk to us more about how we can help contact Aude Douyere at aude.d@pacifictradeinvest.co.nz.

We have a full catalogue of products available to import into New Zealand.

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