Copra Millers is a State-owned Enterprise (SoE) of the Fiji Government. In pursuit of meeting the rising demand for coconuts and coconut products, it has recently set up a new integrated plant in Savusavu that makes a variety of coconut products from the much-in-demand virgin coconut oil (VCO) to desiccated coconut and cosmetics and wellness products
Creating a range of value added products is part of the strategy. Desiccated coconut, coconut milk powder and other food and beverage products derived from the versatile coconut are all part of the product mix. Additionally, soaps, massage oils, skincare oils and creams as well as several more wellness products with the ‘Fiji Made’ are rolling out of the integrated plant.
Copra Millers, which is an alumnus of the Pacific Trade Invest (PTI) NZ Path to Market programme, has begun exporting its products. And as part of it, Copra Millers is participating at the PTI Pasifika Business Market during Auckland’s Pasifika Festival on March 24-25.
“We are excited to be part of the Pacific Festival and showcase our products. It would be a great opportunity for us to showcase our products to greater audience and network with potential buyers and visitors,” says John Deo Copra Millers General Manager, speaking to Pacific Periscope from Fiji.
The company will primarily focus on Virgin Coconut Oil and Crude Coconut Oil – two products that are much in demand.
“We expect to find potential buyers of our products and also spread awareness on the health benefit of Virgin Coconut Oil (VCO) during the festival,” Mr Deo said.
VCO is produced using cold press technology, where no chemicals, heat or additional processing are used therefore preserving the natural nutrients, antioxidants and the important lauric acid component naturally present in the oil, which is believed to possess anti-viral and anti-microbial properties once metabolised in the human body.
Being an SoE gives the business social responsibility imperatives, working closely with communities across the country, women’s groups and other disadvantaged sections of society, Mr Deo said.
Ian Furlong, PTI Trade Development Manager in Auckland said PTI has been assisting Copra Millers Fiji. “We were able to provide marketing advice for the VCO product which was about creating a story about the product, including it on the labelling and ensuring that the packaging was designed for easy access to the product as in colder climates such as New Zealand, where the VCO can easily solidify,” Mr Furlong added.
“PTI is doing great job in connecting Pacific businesses to potential buyers overseas. [They] also assist in [identifying] the type of packaging preferred by buyers, quality analysis, labeling contents and shipping logistics information,” Mr Deo said.
Mr Deo, who will be at Pasifika in Auckland next month added, “We look forward to attend the festival and display and sell our products and meet potential buyers and network with all visitors to our booth.”
For more information email PTI NZ Trade Development Manager Ian Furlong at email@example.com