Ena’s Elei and Handicrats is based in Apia, Samoa, owned by Ena Schwalger.They specialise in traditional Samoan dresses, casual and formal fashions for traditional and everyday use, Aloha shirts adorned in Samoan motifs and floral art.

Selection of handicrafts

They also sell a selection of carved wood products for traditional Samoan use and other wood ornaments for sales to tourists and the local market.  They would like to use Samoan arts and labour to help eliminate poverty.

In an interview with Coconet TV at the Pacific Festival in Guam, Mrs Schwalger said she made the stencils of the ulu leaves and all the other samoan patterns.  She also prints the fabrics herself making her Elei’s fabrics totally unique.

Pure cotton is used for their hand printed lavalava because the fabric was softer she said.

Mrs Schwalger told Coconet TV, Elei’s products were very popular because they were cheaper in comparison to other similar products.

Mrs Schwalger attended a PTI Path to Market workshop in Samoa and as a result was identified as a potential exporter and invited to attend this year’s Pasifika Business Market as part of the Path to Market Programme at Pasifika Festival.

But the past few years have been difficult for the business. Their stall in the Savalalo Market in Apia was destroyed when the entire market was burnt down.  This year they were faced cleaning up after Cyclone Gita.   At the time of the publication Mrs Schwalger said they were still recovering from the damage and losses.

For more information please contact: Ian Furlong on ian.f@pacifictraveinvest.co.nz

 

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