Essence of Fiji adds a personal touch at gift fair

Essence of Fiji gave free hand massages to passers-by at the three-day Auckland’s Spring Gift and Homeware Fair. 

Beauty therapist Jessy Stenborg gives a hand massage as Essence of Fiji Director Leona Peterkova looks on.

“They loved it,” Essence of Fiji Auckland Distributor Leona Peterkova said.

It was that personal touch that attracted more people into the stand. It gave them an opportunity to talk more about the natural product that uses locally-sourced natural ingredients.

Beauty therapist Jessy Stenborg and Leona Peterkova were at the stand over the three-day event.

Essence of Fiji was part of a four-company delegation invited to be part of the Pacific Trade Invest (PTI) New Zealand Pacific Hub at the Auckland Spring Gift and Homeware Fair at the ASB Showgrounds from 27-29 August 2017. The natural skincare range was initially introduced into New Zealand at the Pasifika Festival in 2015 as part PTI NZ’s Path to Market delegation.

Essence of Fiji is a well-established, reputable brand of natural skincare products owned by Managing Director Debra Sadranu. The products are already used at the Essence of Fiji Rejuvenation/Transit Centre at the Nadi Airport in Fiji and various hotel resorts in Fiji.

Being at the Auckland Gift and Homeware Fair gave them the opportunity to learn more about the New Zealand market and to find out what level of interest there was in the products.

They found Sunday was their busiest day. Monday and Tuesday were quieter days, but the leads were higher quality with more likely orders.

Good interest came from Pharmacies, Gift Shops and tourists who had been to Fiji or may be familiar with the product.

Visitors said they liked pouches and thought they were travel friendly. They had a couple of small orders and several contacts to follow up with after the show. They are hoping this would lead to further orders, Ms Peterkova said. They are planning to have new packaging introduced for the Essence of Fiji range in the future.

The pair found the hall location was away from the mainstream and were unsure if they were getting the mainstream foot traffic.

For more information please contact:  Joe Fuavao, Trade Development Manager on joe.f@pacifictradeinvest.co.nz

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