Fiji exporters to benefit from PT&I’s workshops (V5-S2-16)

Sixty-five Fiji companies will participate in the Pacific Trade & Invest (PT&I) Path to Market Programme organised in partnership with the Fiji Export Council in Nadi and Suva next week.


Path to Market (P2M) is PT&I’s export capability building programme. Sixty five Fijian companies will participate in the workshops next week.

Path to Market (P2M) is PT&I’s export capability building programme that combines the range of export facilitation services and expertise provided by PT&I to help export ready and export capable businesses enter new export markets.

The content of the workshops is specifically targeted at existing and new exporters giving further insights and overviews of getting products to market.

“The programme is an extended business model that covers six methodical steps that are delivered in partnership by PT&I NZ and an Economic Development Agency in each country,” Michael Greenslade, PT&I NZ Trade Commissioner said.

“The workshops are the first of the six steps,” Mr Greenslade explained. “The key to the P2M programme is that it does not end with the workshop. In many ways, it just begins. The overall aim of the workshops and their success would be measured in terms of actual deals made. These are the very definition of sustainability in the context of economic development.”

The six steps include a practical assessment of export capability vis-à-vis requirements of the New Zealand market; building a strategic link to the local economic development partner; organising a sales mission to New Zealand; documenting learning from the sales mission; introducing exporters to buyers and distributors in New Zealand; and feedback analyses, quantification of deals and follow up to B2B meetings.

Similar workshops have already been run in Papua New Guinea, Fiji, Samoa, Tonga and Vanuatu which resulted in 21 companies from these countries attending the Pasifika Festival earlier this year in Auckland.

As well as displaying their products at the Pacific region’s largest Polynesian festival, participating export companies had a range of B2B meetings with potential buyers and distributors with several positive outcomes. The companies also received wide media coverage across the region assisted by PT&I’s Marketing and Communications team.

A roundtable meeting with past participants is also scheduled to take place in Suva after the workshop, Manuel Valdez, PT&I Chief Operating Officer and head of Investment said. Some of the previous participants were attending the workshop again, he added. PT&I is pleased to partner with the Fiji Export Council for next week’s workshops, Mr Greenslade said.

The PT&I team is also participating in next week’s business mission to Fiji led by the New Zealand Fiji Business Council. Click here for more.

For more information, email Manuel Valdez COO and Head of Investment PT&I NZ at

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