Fiji’s ginger success story coming to The Cloud this week

Successful Fijian ginger products exporter Kaiming Agro’s ginger product range will be on show at the Pacific Trade Invest (PTI) New Zealand Path to the Pacific Trade Show this weekend.

Calvin Qiu of Kaiming Agro with the ginger that adds spice to New Zealand’s popular Whittaker’s chocolate.

“We are excited to showcase our Fiji ginger products in New Zealand,” Kaiming Agro Director Calvin Qiu told Pacific Periscope.

Asked what product range Kaiming will display at the trade show, Mr Qiu said, “We will bring in some crystallised ginger, ginger spread, sushi ginger and ginger syrup. We think all of them would interest Kiwis.”

In July 2015, PTI and the European Union-supported IACT (Increasing Agricultural Commodity Trade) signed an MOU to deliver a food and beverage trade mission into New Zealand. PTI NZ developed, delivered a customised programme for six companies including individual appointments for companies.

One of these meetings was between Kaiming Agro and popular New Zealand chocolate maker Whittaker’s. The meeting resulted in a trial shipment followed by regular export sales as Whittaker’s launched its new flavour ‘Fijian Ginger and Kerikeri Mandarin’ in the New Zealand market in 2016. The flavour was one of its range of artisan chocolates.

Though Kaiming Agro began by selling raw ginger as product, Mr Qiu saw quite early that value addition was the way to grow faster. In 2006 he started with exporting semi-processed ginger. In the following years, he added products like sushi ginger and crystallised ginger (branded ‘Zing’) building steadily to today’s impressive portfolio of 40 different ginger products including pureed, glace, and ginger juice, besides others.

Kaiming Agro has been exporting substantial quantities of its range to several countries including Australia, the United States of America and countries in Europe as well as New Zealand but is looking to scale up its exports in this country.

“We expect to increase our sales by creating more awareness,” Mr Qiu said.

Kaiming Agro is a 100 per cent export enterprise employing 155 staff, is a certified organic ginger processor and producer with no traces of any chemicals or heavy metals detected in any of its products.

“This is very important in markets like Europe where consumers are not only in pursuit of single origin products from exotic locations but also insist on best practice growing and processing techniques,” Mr Qiu had told Pacific Periscope in 2016.

Weixia Zheng will represent Kaiming Agro at the Path to the Pacific Trade Show, which will run between 10am and 5pm on Saturday 6 April. Entry is free and the event will host more than 40 companies from the Pacific Islands region. There will also be several food trucks and an entertainment programme at the event.

For more information email PTI NZ Trade Development Manager Ian Furlong at ian.f@pacifictradeinvest.co.nz

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