Fiji’s premium water brand VaiWai spreads wings in China

Fiji’s award-winning premium quality bottled water brand VaiWai last week announced the launch of a marketing corporation by its distributors in China, Shanghai Yofi, which will manage sales and marketing across China, Hong Kong and Macau.

Pleass Global’s Cate Pleass speaks at the China distribution launch of VaiWai premium water.

The launch of the premium natural artesian water brand took place on 28 May in Shanghai at the Shangri La Jinan Hotel with dignitaries and guests attending a spectacular event showcasing VaiWai, which comes in a distinctively designed and uniquely recognisable bottle.

Attending and speaking at the event were Fiji’s Consul General and Trade Commissioner in China Dr Yolinda Chan and Mona Mato, the Pacific Trade Invest Acting Trade Commissioner in China.

Speaking at the launch, Cate Pleass Director of Marketing & HR for Pleass Global Limited, which owns VaiWai said, “Pleass Global is extremely grateful for the support provided by the Fiji Government and in particular the advice, support and facilitation of the partnership provided by Pacific Trade Invest China.

“The wider PTI network has also been supportive of our brands and market exposure in many countries over the past few years and we appreciate this ongoing and valuable support.”

PTI China Acting Trade Commissioner Mona Mato (left) and Cate Pleass and other guests at the launch.

With a strong marketing and distribution set up now in place, it is expected that the VaiWai brand will expand its market share rapidly.

“Pacific Trade Invest China is pleased to be a part of VaiWai’s presence in China and providing business support, in-market information and assisting in a facilitative role with the Shanghai-based distributor,” PTI China Acting Trade Commissioner Mato said.

“Today’s launch ceremony of VaiWai demonstrates our Pacific region is one that produces premium products with world-class facilities that enables us to complete globally.  This is certainly a milestone for Pleass Global, but also an outcome that opens doors and market opportunities for other Pacific Island products,” he added.

The distributor has appointed celebrity Lauriando Ho, the daughter of a successful Macao businessman Stanley Ho, as the ‘VaiWai Fiji Natural Artesian Water China Brand Ambassador.’

Kate Pleass, Marketing Director of VaiWai showcases at The Caffe Culture Show in London.

Ms Ho, who was at the launch function said, “I have always liked VaiWai Fiji’s natural artesian water and now has become my first choice to a healthy life.” I am honored to be the Brand Ambassador of VaiWai Fiji Natural Artesian Water China. I hope that over the coming days, I will be able to lead everyone to experience the healthy life of VaiWai.”

Pleass Global has been bottling water since 1998, beginning with refillable water for coolers. About a decade later the company expanded water bottling from refillable water cooler bottles into PET small sizes of bottled water.

The company is an environmentally conscious enterprise and has developed a Sustainability Action Plan listing a number of actions that will help reduce its ecological footprint. It is organised around principles of sustainability combining environmental and social principles.

Pleass Global is a past participant in the PTI NZ Path to Market Programme, which is designed to help potential exporters from the Pacific Islands gain a better understanding of the New Zealand market. The company has participated in food and beverage shows in New Zealand, Australia, Europe and London.

Amongst other guests at the event were celebrities Stanley Ho and Orlando Ho (Laurinda Ho’s father and brother respectively), Andy Chen, a famous show host, singer and actor, Ms. Jiao Qi, a well-known female entrepreneur, Ms. Hui Zhou, one of China’s young leading actresses and about 30 media reporters, photographers and bloggers.

For more information email PTI China Promotions Associate Nicole Yan at

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