Fiji’s range of charcoal products at Saturday’s Auckland Trade Show

Fijian company Makala Naturals is bringing its charcoal-based range of products like charcoal soap, activated charcoal powder, facial mask, teeth whitening and barbeque charcoal to Auckland this week. Makala will display and sell its range at the Pacific Trade Invest (PTI) NZ Path to the Pacific trade show at The Cloud on Auckland’s waterfront on Saturday 6 April.

In recent decades charcoal-based skin care products have gained in popularity in the beauty products industry. According to some experts, charcoal draws bacteria, poisons, chemicals, dirt and other micro-particles to the surface of skin, helping fight acne.

“I am mostly focusing on activated charcoal powder because you can never get anything like Fiji’s charcoal from anywhere else around the world. I would recommend all my products to Kiwis,” says Makala’s Emele Vunisei in an interview with Pacific Periscope.

Ms Vunisei, a USP science graduate has completed PTI NZ’s Path to Market programme, a structured multi-staged export capability development initiative. Path to Market workshops are a series of seminars that help potential exporters understand the New Zealand market.

Having participated in the workshops in Fiji, Emele also showcased some Makala products at a previous Pasifika Festival.

Of her participation at this week’s event Emele said, “Participating as a young entrepreneur and a small business on a wide platform, as such, is a privilege and I appreciate and am very grateful for the opportunity.”

The process of producing charcoal involves scientific methods. After finding the most efficient methods to make charcoal, production times have been greatly reduced.

Image result for makala naturals fiji“It has been two years of research and development and applying my skills, always trying to perfect my product and trying out innovative ideas welcoming errors and always correcting them. It’s such a great experience being driven by my passion,” Emele said.

Makala’s charcoal products are popular in Fiji and tourists and in recent years, there has been an increase in numbers of tourists and visitors who pick them up during their trips to Fiji.

Ms Vunisei will represent Makala Naturals at the Path to the Pacific Trade Show on Saturday. “I am not focused so much on sales at the show but I’m rather concentrating on finding distributors, publicity and securing a market – that’s my goal for the trade show,” she said.

The Path to the Pacific Trade Show will be held at The Cloud on Auckland’s waterfront on Saturday 6 April between 10am and 5pm.

For more information email PTI NZ Trade Development Manager Ian Furlong at ian.f@pacifictradeinvest.co.nz

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