Caroline James 2020

(Picture caption: GS1 Customer/Member Engagement Manager Caroline James.) 

Equipping businesses with the correct tools and information to find solutions to issues is what GS1 Customer/Member Engagement Manager Caroline James does best.

Caroline has done just that for the 15 Fiji-based participants who joined the online Path to Market Business Capability Building Workshop facilitated by Pacific Trade Invest (PTI) New Zealand and the Fiji Export Council on May 28, who are now better equipped to “get it right the first time” when it comes to running their businesses.

A guest presenter at the workshop, Caroline shared the role of GS1 New Zealand, which works together with organisations to share accurate information with their communities to streamline the way they work.

GS1 New Zealand offers tools and solutions to support any business in a range of industries including retail, government, healthcare, production, or manufacturing.

“We do this through industry collaboration and by providing a suite of GS1’s global standards and solutions, including unique identifiers, traceability tools and image and data sharing systems,” Caroline says.

Caroline loves to help members grow their businesses and by assisting Pacific businesses to find correct information and access valuable resources, she says GS1 can assist them to get their products on pack information, data, packaging, and images right the first time and preventing costly mistakes.

“We can also provide guidance and assistance for learning about industry standards, new retail technologies, product recalls and global trade requirements,” she adds.

“There is a lot of information out there and sometimes barcode information can be confusing and a bit scary.

“I tried to use real examples in the workshop and explain real situations and I was asked several questions in the session which was pleasing – it shows a definite need for these workshops.”

Caroline encourages anyone thinking about attending a Path to Market workshop to do so.

“In these challenging times getting it right the first time is important and having digitally savvy global consumers means you need to ensure your products information is correct and available for the world to see and purchase.”

This was the first of six workshops planned for 2020, with the next scheduled online from Tonga, on June 18.

Contact Trade Development Manager for PTI NZ Ian Furlong – for more information about the workshops and how to participate.



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