Central Mamina is the brand name for arabica coffee company in Papua New Guinea. It’s a small business owned by Nellie Varmari Kavanamur and her husband Konie. The couple started producing Central Mamina Coffee in 2017. Mrs Varmari Kavanamur literally built her own coffee business from the ground up. “It’s the first of its kind for Central Province to have their coffee in packets,” Mrs Kavanamur says.
The coffee beans are grown and bought from farmers in inland Rigo, her husband’s home, in the mountains of Kolari and Goilala. The beans are grown on the Great Papuan plateau at altitudes of 1500 to 2000 metres. It is processed at Superior Coffee in Konedobu. They work with the Central Province Coffee Industry Corporation.
The company is named for her three children, Darusilla, Kingsford and Israelyn, Mamina which means the taste of the fresh coffee from Central Province,
“The two main reasons for me to start up this SME Coffee Business is to help children who come from broken homes like myself and for children from very remote villages of Central Province where my three children come from,” she says.
The areas where children live is rich in organic arabica coffee. But Mrs Kavanamur says they are unable to get Education, Healthcare and other services because there are no roads and the airstrips are rundown.
After living in her area for 28 years and seeing no development she says “I decided to step and do something. I started CMC on April 2017 and got it registered on February 2018 and then took into APEC’s Food Security Week in August 2018 where it stole the show,” she says.
That was the breakthrough. Mrs Varmari Kavanamur was invited to have a stall at the Senior Officials Meeting, a policy dialogue on women in agriculture and fisheries as part of the APEC Summit in Port Moresby in August 2018.
Delegates were so impressed with the coffee they wanted her to sell her coffee at a large local supermarket – Waterfront Foodworld.
“…some even want me to export it, so now I have to work very hard,” she said to Sally Pokiton on Loop PNG Now.
They have supplied Central Mamina Fresh Coffee to the Airniugini Executive Lounges, Cafe Royale, Mr Mikes Pizza, Gordons and the Hilton Hotel,
Mrs Kavanamur attended a Pacific Trade Invest New Zealand Path to Market programme workshop in PNG in 2018.
The programme helps exporters or potential exporters learn about New Zealand’s export market in a structured 7-stage approach. The participants are identified and can be invited to attend the next part of the programme in Auckland. This includes showcasing and selling their products at an event. They also go on site visits and meet potential buyers and distributors at one-to-one meetings.
Mrs Kavanamur is part of PNG’s delegation of seven businesses (see PNG business profiles) attending the Path to Market programme in Auckland.
For more information please contact Ian Furlong, PTI NZ Trade Development Manager on firstname.lastname@example.org