International Magazines eye Fiji Fashion Week

Fiji Fashion Week has captured some of the world’s biggest fashion magazines who have booked editorial space following the show says Ellen Whippy Knight, Director of Fiji Fashion Week.Fiji Fashion Week started on Monday 21-26 May with the Designers Sponsors VIP closing on Saturday with the Student Designers Show, Resort Luxe Show and After Party. It is the Pacific’s largest fashion event now into its eleventh year.

Vogue Magazine, Harper’s Bazaar and GQ magazine have booked space post 25 and 26 May giving fabulous exposure to our Designers, our event and our country,” said Mrs Whippy Knight.

In addition, the New Zealand Herald’s Fashion Editor Daniel Awa will be attending.

FJFW is a trade event that provides a business platform for designers to the retail and wholesale fashion buying industry.

“In the last 10 years Fiji Fashion Week has developed and modernised a static fashion industry from one major design house resulting in a multitude of fashion businesses. This created new employment opportunities through a supply chain that the industry is totally dependent on,” Mrs Whippy Knight said.

“You could say that FJFW is the impetus for the modern state of fashion in Fiji and the Pacific. Since 2010 we introduced fashion training programs and workshops as this was non-existent in Fiji even though the raw talent was obvious and in abundance,” Mrs Whippy Knight said. They have also successfully assisted with the development of Port Moresby, PNG, Solomon Islands and Samoa Fashion Week with Vanuatu Fashion Week the next in line.

Overseas designers are invited to participate so local designers can learn and workshop with the visitors to exchange ideas and concepts.

Each year a fashion film is screened, and this year is ‘The First Monday in May’ and tells the story of the Met Ball – the fashion industry’s answer to the Oscar’s. “The garments are especially created for and worn by the biggest fashionistas and (the) celebrities are an inspiration for our local designers,” Mrs Whippy Knight said.

FJFW is also being live streamed throughout Fiji and the Pacific via their major sponsors FijiTV One.

“Whilst we have attempted this in the past, the difference in time zones makes live-streaming to the global diaspora community difficult to reach” Mrs Whippy Knight said.

Whilst Pacific Periscope has always shown support for Fiji’s Fashion Week, Pacific Trade Invest Australia’s Mona Mato worked with organisers and attended FJFW events in Fiji and Australia.

“Fiji Fashion Week (FJFW) has worked very closely and enjoyably with Mona Mato from Pacific Island Invest in Sydney,” Mrs Whippy Knight said.

FJFW has also taken designers to participate in Australia Fashion Week and LA Fashion Week. They intend to repeat this again this year giving designers international exposure in taking the product to market.

“We are lucky not to be effected by the many cyclones that have hit this region, however we did postpone the event in 2016 from May to September due to damaging and disastrous effect caused by Cyclone Winston,” Mrs Whippy Knight said.

But the show must go on and in the following year, 2017 FJFW celebrated its 10th Anniversary in style – attracting 36 designers and runway shows over three nights and 30 designers in the Student Show and 8 in the Children’s Show.

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