J Punja NZ to promote Fiji-made food and drink at Food Show

J Punja NZ, which represents several Pacific Island brands and companies in the food and beverages sector in New Zealand, is participating with its range of food and beverage products made in Fiji at the Auckland Food Show next week. 

The J Punja NZ stall at a previous food show.

The company wholesales and distributes a wide range of fast moving consumer goods (FMCG) and commodities through a nationwide network in New Zealand.

J Punja NZ is one of nine that Pacific Trade Invest (PTI) NZ is hosting at the show as part of its export capability development initiative in Pacific Island companies called the Path to Market programme.

Its roots trace back to the well-known Punja Group of Companies of Fiji, which has been in business since 1935. J Punja NZ Limited is a New Zealand company owned by Jagdish Punja, who also owns shares in the parent group. In 2014, J Punja NZ Limited took over the import, export and wholesale distribution business of Punjas NZ Limited.

Business Development Manager Roneel Prakash told Pacific Periscope, “We will display and sell both our existing range of products and also introduce a few new ones at the show.”

Outlining the products, Mr Prakash said, “Arome Basmati Rice Range and Pops Drinks are the new products that will be displayed along with the existing range of Punjas Biscuits, Cookies and Crackers, Punjas Roti, Punjas Spices and Aqua Pacific Water. We will be selling everything except rice, roti and spices.”

The company also participated in the two-yearly Fine Food New Zealand show in Auckland last month. “The experience was great. We were able to get new customers on board,” Mr Prakash said of their participation at the Fine Food Show, which unlike the Auckland Food Show is a trade-only event.

One of the many products the company ill display at the show.

Asked how participation in business to customer shows and trade-only shows differed for the company, Mr Prakash said, “We prefer both. Both have worked for us in previous years.”

Earlier, speaking about the benefits of interacting directly with customers at food shows, J Punja NZ Director Jagdish Punja said, “Sampling is a very important aspect of this business. Our company has gained a lot of confidence in its products from consumer comments and feedback. We believe we have offered solutions to consumers who can now buy our products online also.”

The company aims to promote and sample its wide range of products to as many customers, owners of retail outlets. “We plan to get more customers at our stand through spreading awareness,” Mr Prakash said.

For more information email PTI NZ Trade Development Manager Ian Furlong at ian.f@pacifictradeinvest.co.nz

What: The Auckland Food Show
When: July 26-29 Time: 10am-5pm
Where: ASB Showgrounds, Greenlane
Where to find the PTI NZ Stand: Hall 3 Stand 13&14

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