Samoa’s beauty products, agribusiness and tourism projects have stirred interest in a delegation of visiting Japanese businesspersons late last month.

Japanese business delegates in conversation with Samoan businesses in Apia.

Japanese business delegates in conversation with Samoan businesses in Apia.

The 15-member delegation, comprising representatives from 12 Japanese companies was led by Ryuzo Saito, Director of the Tokyo based Pacific Islands Centre (PIC), which is part of the Pacific Islands Forum Secretariat’s Pacific Trade & Invest (PT&I) Network.

A series of one-on-one meetings were held between Samoan businesses and the visiting delegation, which saw “Positive progress,” according to a PIC spokesperson. “Business matchings among agriculture sector and beauty-related companies went especially well with fruitful discussions in the tourism sector as well.”

Some of the delegation members participated in site visits and tours notably to the SROS (Scientific Research Organisation of Samoa) to keep themselves abreast of the latest developments in Samoan research and agricultural innovations such as avocado oil and orchid cultivation, both of which greatly interested the visiting delegates. The visitors were also impressed by the new tourism sites, especially the To Sua Ocean Trench which some described as the most attractive tourism spot in Samoa.

the Japanese delegation at the PT&I Auckland office.

the Japanese delegation at the PT&I Auckland office.

The delegates also attended a Samoa-Japan Trade and Investment Seminar that was co-organized by the Governments of Japan and Samoa at the Taumeasina Island Resort. The delegation members attended the seminar as official attendees. Some members and representatives of the Samoan private sector made presentations at the seminar and lively exchanges were seen at the networking lunch and at the reception that followed the seminar.

The Japanese visitors also paid a courtesy call to Samoan Prime Minister Hon. Tuilaepa Sailele Malielegaoi at his office. Prime Minister Tuilaepa welcomed the members and said that he expected further development of business exchanges between Japan and Samoa.

Prior to the visit to Samoa, the Japanese delegation visited the PT&I Auckland office. Mr H.E. Toshihisa Takata, Japan’s Ambassador in New Zealand also joined the delegates at this meeting. The group met with Michael Greenslade, PT&I NZ Trade Commissioner and the PT&I team.

This was the first time that PIC Tokyo has led a Japanese business delegation to Samoa and it was very commemorative. PIC endeavours to continuously follow up with each of the Japanese companies on building on the links they have now forged with Samoan companies.

For more information, please email PT&I Head of Investment and COO Manuel Valdez at




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