Jewellery firm benefits from Path to Pacific Trade Show

Danika Cooper Jewellery was one of 60 stands at the recent Pacific Trade Invest (PTI) New Zealand Path to the Pacific Trade Show at The Cloud in Auckland. The company has a strong focus on empowering Pasifika people and are keen to give back to the Pasifika communities both in New Zealand and in the Pacific Islands.

Danika Cooper and Tumua Tuifao started the business in early 2017, after being faced with a common dilemma which was that ‘one size does not fit all’.

Tumua wanted a bracelet and ring, but with 20cm wrists and a finger size that is five sizes larger than the regular men’s ring sizing, stores just didn’t stock styles in his size and cost a small fortune to be custom made.

This is when they decided to give it a shot at making jewellery to fit him.

After making a few bracelet styles and being proud of these creations, Danika posted a few snaps of the bracelets to her Facebook page and it was soon apparent that many others were facing the same problem and they were quickly inundated with requests from family and friends about custom creations.

From there, both Danika and Tumua then attended a goldsmith school which gave them the knowledge and skills they needed to create more complex designs and work with precious metals and gemstones. They now have a diverse range of low, mid-range and fine line jewellery.

Their styles are heavily influenced by Pacific and Polynesian cultures and they strive to offer luxury styles at affordable prices.

Speaking to Pacific Periscope after the show, Danika said, “Thank you to PTI NZ for organising the Path to the Pacific Trade Show – we had a great day, made some amazing contacts and were successful in selling our products to the visitors on the day. The follow on and leads from the event have also been key to our business.”

Danika Cooper Jewellery is a CPAA (Cultured Pearl Association of America) certified specialist with a focus on working with Tahitian black pearl from French Polynesia.

For more information email PTI NZ Trade Development Manager Ian Furlong on

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