Mailelani Samoa’s owners, Sylvie and Kitiona Salanoa made their first bar of coconut soap 18 years ago and it has been seven years since they first launched the Mailelani Organic Skincare range in Auckland. Now an established established natural skincare business in Samoa Mailelani revitalised its marketing ties in New Zealand in November 2018 with a promotional event in Auckland. At that event, Mailelani relaunched its new product packaging and labelling aimed at New Zealand consumers.
Mailelani Samoa’s skincare ranges included organic coconut oil, body lotion and soap in five different fragrances — Frangipani, Moso’oi (Ylang ylang), Mango and Papaya, Vanilla and Koko (cocoa), Coconut and Coconut cream. There is also a ‘For Men’ range and a ‘Pure & Simple’ range for children.
In 2018, Mailelani won two categories in the Samoa Export Awards 2018; Best Innovation and the Women in Export Award. They were also first runner up for the Best Value-Added Export Award. Mrs Salanoa was named the Woman Exporter of the Year.
A past attendee at the Pacific Traded Invest (PTI) New Zealand Path to Market workshop in Samoa, Mailelani was invited to take part in the one-day PTI NZ Path to the Pacific Trade Show at The Cloud on Auckland’s waterfront on Saturday April 6.
Speaking to Pacific Periscope from Apia, Mailelani Marketing Director Tailani Salanoa, who will represent the company in Auckland said, “I think it will be a great opportunity for Mailelani to showcase our skin products to the New Zealand consumer. The cloud is a fantastic location, open to anyone giving us a lot of exposure.
“We have participated in a few expos in NZ in the past, but this event will definitely be different. The location and targets correspond better to consumer segments Mailelani is attracted to.”
Mailelani already sells to more than 14 shops mainly in the Auckland region.
“It is a great opportunity for us to meet with our current direct customers and retailers and most of all we are hoping to grow our market,” she added.
Mailelani will be showcasing all its products, but mainly promoting our oils and lotions.
“The new products we will be promoting are our refill pouches. They are, cheaper, easy to transport and are made of 80 per cent less plastic than other packaging. This will definitely be of interest to our current clients and also future ones as they will only need to refill their Mailelani bottles,” Ms Salanoa said.
Ms Salanoa said Mailelani expects not just sales of its products but hopes it will be able to also find new distributors and that the Auckland opportunity will be a help in promoting its range and making it known.
“We are hoping that this expo will help us find a secure market in NZ, promote the product and boost sales,” Ms Salanoa said.
For more information email PTI NZ Trade Development Manager Ian Furlong at email@example.com