Nama Fiji to launch innovative packaging at Pasifika

Nama of Fiji will launch its new innovative product packaging at Pacific Trade Invest New Zealand’s new Pacific Business Market at Pasifika 2018.The skincare range will add a luxurious touch for visitors to the Pacific Business Market.

Nama of Fiji pure hydration is a high-end skincare line made with organic Nama (sea grapes). The target audience is aimed at a wide demographic especially those who suffer with dehydration, in climates like New Zealand and those with skin conditions such as Redness/Rosacea.

Products will be available for festival goers to test and buy.

Visitors to Fiji may already be familiar with Nama of Fiji’s parent company Essence of Fiji Transit Lounge located only 5 min from Nadi Airport, owned by Director Debra Sadranu.

Entrepreneur Debra Sadranu, a qualified beauty therapist opened the Essence of Fiji Rejuvenation Centre/Transit Lounge where clients can enjoy a range of services including a Day Spa for beauty and massage treatments, Fiji Made retail shopping, Movie Room, Gym, Kids Club & healthy Café meals with Nama infusion influences.  On the 17th of February the Company received an Excellence in Tourism Award for  Specialized Tourism Services and Support.

Pacific Trade Invest (PTI) NZ has enjoyed a good association with Essence of Fiji since 2015, when the company attended a Path to Market workshop held in Fiji.  As potential exporters to New Zealand they were invited to be part of Fiji’s Path to Market delegation to Pasifika Festival 2016.

PTI NZ’s Path to Market programme is aimed at helping Pacific Island exporters and potential exporters understand the New Zealand market.  The Path to Market programme is a structured process of stages starting with an in-country workshop, followed by an invitation to attend the Pasifika Festival, Gap Analysis seminars, site visits and one to one speed dating business meetings.

More than 300 companies have attended PTI NZ Path to Market workshops around the Pacific.

Product Sales Manager Jessica Ann Mocelutu is returning to represent the company at the Pasifika Festival after also attending last year’s Auckland Gift Fair and the first Path to Market delegation.

It’s familiar ground for Mrs Mocelutu, and an opportunity for the company to further expand into the New Zealand market.

“The first visit gave us an insight to the New Zealand market and what the consumers looks for.

We aim to return and showcase the new innovative packaging and products to the New Zealand market,” she said.

This year is a timely as the company expands into the export market.

“We have recently launched our new range – Nama of Fiji pure hydration and are hoping to launch our new food product at the festival. It will give us a great indication of where our products sit within the export market, especially who our target market is,” Mrs Mocelutu said.

“The Pasifika Festival is a great opportunity for us to introduce our products to a wide variety of demographics of consumers, gain feedback, start a consumer database, whilst also providing a possibility to meet potential stockists or distributors,” she said.

For more information please contact: PTI NZ Trade Development Manager Ian Furlong on ian.f@pacifictradeinvest.co.nz

 

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