Want to get into the New Caledonia FMCG Market? Keep reading…
Trade Mark, a New Caledonia based importer and distributor specialising in FMCG (fast moving consumer goods, like crisps) and HBA (hair and beauty aids like skincare products or body lotions) is looking to the Blue Pacific for greater importing opportunities.
Founded in 2008 Trade Mark started off with introducing major biscuit brand Griffins to the New Caledonian market. Over time they have grown to importing ten international brands which they manage with their small team of under ten.
Why Importing Within The Blue Pacific Is Best
CEO Arthur Jouault says COVID has highlighted the importance of sourcing goods closer to home.
“We want to source from other smaller countries in the Pacific for a couple of reasons. The first is we have seen issues as COVID has continued to place a lot of pressure on the air and sea freight industries. This has meant that smaller Pacific Island countries have had to deal with less incoming goods causing shortages. Many of our suppliers shut down during their lockdowns and so a lot of goods have been delayed.
“If we are able to source our goods closer to home this helps in several different ways. One being access, other Pacific nations are closer – so it takes less time to transport goods. Add to that the fact they’re on ships or airfreight for less distance this then reduces our carbon footprint.
“Being environmentally friendly is one of our goals as a small business. Sourcing increasingly from the Blue Pacific meets our goals in this area. And it also means that we can work with other small Pacific businesses like ourselves which is a positive outcome for Trade Mark,” he says.
Working with Pacific Trade Invest NZ
“Pacific Trade Invest NZ has been really helpful connecting us with other Pacific businesses we could potentially work with. They have a great overview of what is happening in all the different countries, so it really helps.
“Just recently with their help we have signed a deal with SolTuna in the Solomon Islands and we are excited to have received our first shipment in, last month.
“Importing products from Pacific countries also ensures quality. The Pacific Islands provide the perfect growing conditions. Consumers increasingly aware of what they are buying, and it is important that we follow best practice.”
Jouault says a competitive New Caledonian market forces Trade Mark to think outside the box. “Organic products are on trend among consumers. We are always looking for brands to import that are ethically made, sustainable products. “
Get in touch
If you would like to become a wholesaler or distributor sign up for our product catalogue or let our Trade Development Team assist you with your enquiries –
Trade Development Officer – Riley Birtwistle
Media enquiries to Anne-Marie Petersen